Leading Industry Experts

How are you driving pricing strategies to optimise revenue in 2010?

Why Attend Pricing Strategies 2010?

With most companies wanting to know how they can make the most of the post-GFC economic recovery, there has never been a better time to review and progress your pricing strategy.

Any company offering a product or service is constantly looking for ways to increase market share, whilst retaining existing customers and increasing margins. In this very competitive landscape, it’s vital to track customer behaviours, and utilise that information to formulate an intelligent pricing strategy that complements the corporate objectives.

Pricing Strategies 2010 will bring together pricing, sales, marketing and commercial professionals across all industries to discuss strategies and practical aspects of pricing strategies.

Make the most of this opportunity to share ideas and to network with colleagues who share common challenges and who, like you, are eager to develop new and innovative strategies to design and implement superior pricing practices

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Are you Eager to Discover How your Peers are Enhancing Their Pricing Tactics?

Are you under pressure to improve your product distribution routes, whilst minimising costs and potential disruptions to the business? Worried about whether your industry partners have the commitment and the capacity to meet your QA requirements?

Find out how other pharmaceutical organisations are overcoming these challenges so that you can make the right decisions to maximise the effectiveness of your pricing strategy, and provide the best solution for your business.

Pricing Strategies 2010 will address your key challenges:

  • Understanding how customers respond to price changes
  • Tracking what your competitors are doing and incorporating that knowledge into your pricing strategy
  • Devising pricing strategies to target different market segments
  • Balancing the needs of shareholder and organisational objectives – pricing for market share and customer retention vs profit and revenue
  • Adjusting and optimising value-based pricing strategies in product or service life cycle

If these challenges apply to your situation, you cannot afford to miss this event. Hear about some of the latest case studies from your peers on the advancements they have made in this space.

Who will I meet?

Pricing Strategies 2010 has been specifically researched and developed for:

Managers and Directors of:

  • Revenue management
  • Pricing
  • Pricing Analysis
  • Profitability management
  • Strategic pricing
  • Sales and marketing
  • Sales operation and strategic planning
  • Product managers
  • Product development
  • Strategy
  • Commercial operations

Did you know…?

  • Acquiring new customers can cost five times more than satisfying and retaining current customers
  • A 2% increase in customer retention has the same effect on profits as cutting costs by 10%
  • The average company loses 10% of its customers each year
  • A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry
  • The customer profitability rate tends to increase over the life of a retained customer

"Leading on the Edge of Chaos", Emmett C. Murphy and Mark A. Murphy

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